Poor attribution and reporting
Online, retail, and wholesale, counted once
Maestra Platform resolves them to one customer, an all-in-one retention marketing platform for ecommerce brands, unified by a forward-deployed marketer.
Brands running on Maestra
The problem
Nobody can say why revenue moved this month
Sales go up or down and the team is left guessing which flow, channel, or promotion is responsible. Without funnel-level attribution, reporting turns into a spreadsheet exercise built after the fact instead of a decision tool.
What we hear from brands
a children's book subscription company with limited visibility into why sales fluctuate month to month
a vitamins and supplements brand stuck connecting tactics to revenue through manual, spreadsheet-based reporting
a bedding brand designing a loyalty program from scratch with fragmented attribution across channels
The new way
Full-funnel reporting on every flow
Instead of piecing together partial views, Maestra tracks each flow's results from send to sale, across multiple channels at once. Sends, delivery, opens, clicks, conversions, revenue, unsubscribes, and bounces all live in the same report.
Outcomes brands report
64%
reduction in marketing stack costs
8.9%
campaign-driven revenue increase
22%
repeat domestic revenue growth
Customer proof
Coolibar can separate campaign revenue from flow revenue
Most reporting lumps everything under email and calls it a channel. Split properly, campaigns and flows moved by different amounts, which tells the team where the next hour should go.
Read the full case study+33.6%
revenue from email and SMS campaigns year-over-year
How it works
Who does what during the switch
You approve the plan
Access to the current stack and a yes to the migration plan is the whole ask on your side.
Your marketer rebuilds
Data, flows, and campaigns are rebuilt on Maestra while the tools you are leaving keep sending, including the domain warm-up that protects deliverability.
You switch when it is ready
Two to four weeks for growing brands, three to seven for the most complex setups, and 99% of the work sits with your marketer either way.
The platform
What the platform knows about a shopper
Orders, browsing, campaign response, and offline touchpoints land in the same profile as they happen. Nothing waits for an overnight job, so the segment a campaign uses is the state of the customer right now.
Your forward-deployed marketer
The difference between advice and implementation
An agency sends recommendations and an invoice. Your marketer opens the platform and builds the thing, which is why the improvements that are technically easy but always postponed actually ship.
Work delivered in the platform, not as a deck
The postponed improvements get shipped
No separate services fee
Replace your stack
What a fragmented stack costs beyond the invoices
Split data means every question takes an export, and every campaign is built from a partial view. The subscriptions are the visible cost, the missing single profile is the expensive one.
Replaces
Klaviyo
Attentive
Yotpo
Nosto
Bloomreach
Worth a look if any of this sounded familiar
The product pages show what the platform does with the data once it is in one place.